Gold Blue
Gold Blue
When did Northern Arizona Uniiversity change its colors from bkue and gold to blue and sage?
I am an alumnae of NAU, class of 2000 (though I actually got my diploma in August, 2001) and when i was an undergrad there, the NAU colors were Navy Blue and Gold, now they are Blue and Sage. When and why did NAU change it's colors?
Sequi: That's only half the answer: the when. I want the why as well.
In 2005, they rebranded the school, changed the logo and school colors, and tried a new identity. http://www4.nau.edu/insidenau/news/12_30_05.htm
Edit: In 2005, NAU started a 5 year strategic plan. One of major objectives of that plan was to increase student enrollment. The master marketing plan tried to achieve this several ways, one of which was trying to change NAU's look and establishing a unique identity (to stand out from the other Arizona schools.) Part of this new identity was a break from the past, changing the school logo and colors.
As stated originally -- it's a marketing thing.
Hey, it's a better reason than why University of Arizona changed their colors. They switched to red and blue because their team manager got a good deal on jerseys one year.
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